Aug 20, 2020
Will Hotel Business thrive after COVID-19 subdues?
Among 10,500 participants in a survey conducted by US based Hotel Software provider company Fuel Travel, 59 % of people wanted to travel in 2020 and 14 % in 2021 whereas only 3% wanted to stay at home. According to a Survey by Alibaba’s Travel Platform Fliggy, 55 % of people who cancelled the trips were considering rebooking. With restrictions on Travel and people under lockdown for so long, Hoteliers are optimistic about travel blooming again after the crisis subdues and eventually thriving Hotel Businesses once again. People would surely try to catch up on the missed travel trips and exploring outside world since they were bound to four walls of their houses for a bit too long, a concept called REVENGE TRAVELLING. After Wuhan opened up its Hotel Business, a steady demand is seen, giving a ray of hope to Hoteliers. Marriott too, reported that 90 of the Hotels it closed, 60 are back in Business. Though International Travel Restrictions are here to stay, Domestic travel will pick up fast. Also, Hotels need to strategies their business plans in order to cater to these travellers such as flexibility of Cancellation Policies and Highlighting how you are ensuring the guest’s safety from the coronavirus. Tips to attract Revenge Travellers: 1. Promote your Strategies towards making your Hotel Corona -proof. Highlight what you are doing to keep the guests safe. 2. From in room dining to touch free check – Ins and Outs, offer services built around health and safety. 3. Market your brand through Social Media and make use of Email Marketing. 4. Try to personalize the experiences with amazing packages such as treat yourself packages. Another concept which would likely to open up an exciting and rewarding new market is that of Business Travel + Leisure Travel aka BLEISURE. It is extending the duration of the Business Trips in order to include time for leisure activities. Bleisure has been seen to improve the moral and overall enjoyment of business trips, Happier the employees, more productive they are! According to Forbes, 10 % of all business trips are Bleisure and 16 % of all the business trip hotel now include a Saturday stay which means trip extensions have greater chances more than ever. In order to adjust in new Economic Landscape, Hoteliers now need to prepare themselves to accommodate these in their strategies to make it back to the markets. For Bleisure Trips, Hotels need to target both Solo Travellers and Travellers who may be accompanied by a friend and Business Partner. Tips to attract more Bleisure Travellers: 1. Invest in Hotel Technology -Business Travellers prefer hotels which are smart enough to cater to their needs of latest technology and internet facilities. Use of IOT devices and Smart Hotel Apps are required to improve their guest experiences during the stay. Intelligent Recommendations, Personalized Conditions and streamlined processes save time and improve comfort.
2. Connect to Corporate Travel Agents in order to tap the right target customers. Integrate those agencies which bleisure travelers are likely to use and work on your Global Distribution Systems. 3. Promote your Business and Leisure amenties together – Show case how you accommodate bleisure travellers from Private Meeting areas to Spas, gyms and fitness centers. Advertise the nearby major landmarks, stunning locations to make a visit to and amazing food places.
OneMenu is the right Smart Hotel App you need. From customizing your Guest’s Experience to help you advertise the local markets, OneMenu is there to guide you. This Data Driven app not only personalize the Guest’s Experience, it is the need of the hour where COVID has almost made it a necessity to have contactless Check Ins and Check Outs.